Tanishq offers door-to-door fundraising in poll-related states


Leading jeweler Tanishq has introduced a ‘home payment’ service in Tamil Nadu, Puducherry, Kerala and West Bengal to provide a convenient shopping experience for its customers, under strict monitoring of movement of goods. money by the authorities on the approach

in the elections to the Assembly.

The in-home cash collection facility will help customers not to put their purchases on the back burner and, in turn, support the company’s growth momentum, Tanishq hopes. “This facility is an extension of various measures launched for the convenience of customers during the unlock period,” said Arun Narayan, vice president of category, marketing and retail.

The Election Commission closely monitored cash flows and seized millions of unrecorded cash in states linked to the poll.

The four states that go to the polls top the list of top jewelry markets. Tanishq, however, has not launched the service in Assam, which faces elections.

In the post-Covid era, the company introduced a host of customer-centric services, such as video calls to retail stores, chat-powered ‘Try On’ virtual jewelry, and appointment shopping.

Gemstone and Jewelry Export Promotion Council (GJEPC) Chairman Colin Shah stressed the need for faster adoption of digital media. He says GJEPC has partnered with e-commerce giants Amazon and eBay to boost exports. Gem & Jewelery Skill Council of India (GJSCI) said it has partnered with IIT Bombay and launched a Center of Excellence for Artificial Intelligence and Data Science Excellence.

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