Diamond Supply Co. pays homage to the weighted heritage of Johnny Cash with its new Cash collection, consisting of five short and three long sleeve t-shirts, three hats, two hoodies, two enamel pins, stickers and an apron.
Skateboarder and Diamond Supply Co. brand ambassador Eli Reed leads the collection’s lookbook. Reed is the artistic director of the lookbook, while also playing the lead role in it.
The visual treatment takes us to Casitas Springs in California, where Cash lived one of the most notorious periods of his life. Reed captures his own perception of Cash as a “powerless romantic” with motel rooms and the American landscape serving as the collection’s backdrop.
Founder and Owner of Diamond Supply Co., Nick ‘Diamond’ Tershay spoke about the collection, saying, “Diamond is a skateboard company and they started to rebel like ‘who cares about anything and everything. what we want is to make the product we want to make. And I have the impression that Johnny Cash just made the music he wanted to do. It was not like the others. He has his own style. , just like Diamond has his own style. That’s how he liked it, and so did we. “
A series of One Night Only London performances by Jamie Isaac and the five-piece Childhood will individually prepare covers of Cash’s classics to bring the collection to life.
The Diamond x Johnny Cash Collection is set to release worldwide on February 23 via Diamond Supply.